Press & Media

Coverage of The Road to Financial Freedom

Television stations, business publications, and community media across Texas, Louisiana, and Mississippi covering how families, classrooms, and institutions are using the game to teach money skills.

Featured Coverage

Bostic Poindexter speaking with a microphone at a financial literacy presentation

Article · D CEO Magazine

Can a Board Game Improve Financial Literacy? One Founder Is Betting on It

D Magazine's business title profiles the founder and the thinking behind an AI-assisted board game built to teach money skills.

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Students gathered together holding copies of The Road to Financial Freedom board game at a school event

TV Segment · 16 WAPT ABC

Financial literacy takes center stage at Mississippi Charities Back-to-School Resource Fair

The life-sized version of The Road to Financial Freedom in use with students at Jackson State University, featured alongside Chase Bank community leadership discussing financial literacy.

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A family sitting around a table playing The Road to Financial Freedom together at home

TV Segment · KTAL NBC 6 · KMSS FOX 33

New board game makes learning about money fun for families

Shreveport's NBC and FOX stations cover how families are using the game to make money conversations approachable at home.

Also featured through AOL and Yahoo News

Television and News Interviews

Bostic Poindexter presenting The Road to Financial Freedom to an audience at a community event

TV Segment · WGNO ABC New Orleans

New board game offers students a fun opportunity to discuss finance

WGNO's Moving New Orleans Forward covers the game being introduced to local students.

Also carried by Yahoo News

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Close-up of The Road to Financial Freedom game board with dice and cards mid-play

TV Segment · CW39 Houston

AI-powered Financial Freedom Game

Houston's CW39 looks at how AI assistance inside the game changes the way players learn money decisions.

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Articles and Publications

Portrait of founder Bostic Poindexter

Article · Jackson Advocate

Jackson Native Returns Home to Build Financial Freedom One Family at a Time

A long-form founder profile by JA Engagement Editor Joshua Martin on bringing The Road to Financial Freedom home to Jackson.

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Podcasts and Conversations

Podcast · Marci Talks Money (and Life)

Learning Financial Literacy Through a Board Game | Bostic Poindexter

A full-length conversation with the founder on why financial literacy sticks better through play.

Listen on Spotify

Community and Event Coverage

A young girl standing beside the Harriet character standee at a Road to Financial Freedom community event

Community · GoodNewz Nola

GoodNewz Nola features The Road to Financial Freedom

Community coverage of the game's reception with New Orleans families and students.

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Bring the game home or into your program

Media inquiries, interview requests, and institutional partnerships are welcome.

Shop the Game Institutional Inquiries