Information we collect
- Order and checkout information. When you buy from us, our checkout is processed by Shopify. Shopify collects your name, email address, shipping and billing address, phone number (if provided), and payment details. Payment card details are handled by Shopify and its payment processors — we never receive or store full card numbers.
- Email and marketing information. If you join our email list or use the discount signup popup, we collect your email address (and name, if provided) through Klaviyo.
- Inquiries. If you contact us or submit a bulk, school, or organization request form, we collect the information you choose to send us.
- Usage and device information. Pages viewed, referring links, general location, browser and device type, and interactions with the site, collected through the analytics tools listed below.
How we use information
- To process, fulfill, and support your orders.
- To send order and shipping notifications.
- To send marketing emails and offers when you have opted in.
- To answer questions and respond to school, bulk, and partnership inquiries.
- To measure site performance, improve the site, and measure advertising results.
- To detect fraud and to comply with legal obligations.
Service providers we use
- Shopify — ecommerce platform and checkout, including payment processing and order data.
- Klaviyo — email marketing, including the discount signup popup and related onsite activity.
- Google Analytics 4 — website analytics.
- Meta Pixel — advertising measurement for Facebook and Instagram campaigns.
- Microsoft Clarity — analytics on how visitors use and navigate the site.
These providers process information on our behalf under their own privacy and security terms. We do not permit them to use your information for their own unrelated purposes.
Cookies and tracking technologies
We and the providers above use cookies and similar technologies to keep your cart working, remember preferences, measure traffic, and understand how our advertising performs. You can block or delete cookies in your browser settings, and you can use your device or browser controls to limit ad tracking. Some parts of the site, including checkout, may not work properly if cookies are disabled.
Email choices and opting out
Every marketing email includes an unsubscribe link, and you can opt out at any time by using that link or by emailing FF@PoindexterDigital.AI. We may still send transactional messages related to an order you placed.
We do not sell your personal data
We do not sell your personal information, and we do not share it for cross-context behavioral advertising in exchange for money. We share information only with the service providers listed above, as needed to run the business, or when required by law.
Data retention
We keep order records for as long as needed to fulfill orders, provide support, and meet tax, accounting, and legal requirements. Marketing contacts are kept until you unsubscribe or ask us to delete your information.
Your privacy rights
Depending on where you live, you may have the right to request access to, correction of, or deletion of your personal information, and to opt out of marketing. To make a request, email FF@PoindexterDigital.AI. We may need to verify your identity before acting on a request.
Children's privacy
Our products are designed for families and classrooms, but this website and our checkout are intended for adults. We do not knowingly collect personal information directly from children under 13. If you believe a child has provided us information, contact us and we will delete it.
Changes to this policy
We may update this policy from time to time. When we do, we will revise the "Last updated" date at the top of this page.
Contact us
Poindexter Digital LLC
5570 FM 423, Suite 250 2175, Frisco, TX 75036
FF@PoindexterDigital.AI
(469) 708 7414
